One presentation across the shelves.

Capture attention beside the fragrances.

Many products and brands share the shelf. Digital surfaces can introduce the range exactly where visitors are exploring it. At Notino in Brno, a presentation for L’Oréal connects individual shelves through shared content.

Individual displays. A shared moment.

In June 2023, DEX Digi Experience installed 25 narrow shelf displays for Giorgio Armani, Yves Saint Laurent and Lancôme. These shelftalkers sit directly on the edges of the product shelves.

Synchronised playback in Ki-Wi Signage lets multiple displays show the same content at the same time. Individual shelves can play an animation or campaign together.

The campaign becomes part of the shelf.

A brand can reach visitors with a product name, animation or current campaign beside the displayed range. Content can be changed and scheduled remotely, without physically replacing printed materials.

• A shared presentationContent on the shelves played at the same time.
• Close to the productDigital communication directly on the shelf.
• Remote changesContent updates and scheduling through software.

Another scenario: content that responds to a choice.

Shelf displays can also form part of an interactive retail display with sensors. The response depends on the chosen interaction. The mobile Lancôme podium illustrates another scenario: a visitor lifts a fragrance and its video starts on the internal display.