A podium that invites visitors to discover fragrances.
The mobile podium for Lancôme La Vie Est Belle combines a distinctive space with digital content. Two front displays attract attention; inside, lifting a product is enough for another screen to introduce the selected fragrance.
- Brand
- Lancôme
- Campaign
- La Vie Est Belle
- Displays
- 2 front + 1 interactive
- Interaction
- RFID · Nexmosphere
Catch the eye and invite visitors closer.
The fragrance presentation needed to attract passers-by while offering a space to explore the products. The design combined Lancôme’s brand identity, digital communication and natural interaction with the products on display.
Two displays invite. The third responds to a choice.
The two front displays play content in a synchronised mode. The third screen serves the interactive zone inside the podium. Lifting one of five products from the shelf starts a video about the selected fragrance. Nexmosphere RFID technology identifies the product.
- Choose a fragrance
The visitor lifts one of the fragrances
- Recognition
RFID identifies the selected product
- Presentation
The internal display starts its video
The teams behind the project
The podium brought together brand design, digital communication and interactive technology.
- L’Oréal and REXY
- The podium’s appearance, based on Lancôme’s visual identity.
- DEX Digi Experience
- Digital communication.
- Ki-Wi Digital
- Interactivity and software for remote content management.
A product in hand, more information on screen.
Visitors can explore the fragrances and immediately get more information about their chosen product. Connecting the physical display with video gives digital content a specific role at the point of sale.
- Attention from several directionsTwo front digital surfaces.
- Content matched to the choiceThe video relates to the product just lifted.
- Remote managementDigital content updates through Ki-Wi software.
A podium ready for the next campaign.
The mobile structure can be used in different locations. Its visuals and furniture elements are replaceable, allowing the whole podium to be adapted to other Lancôme campaigns and products.
Ki-Wi Signage connections and integrationsHow will you invite customers to discover your products?
Let’s discuss the retail display, interaction and content that will guide visitors through their choice.