Dynamic prices right at the shelf.
At ORLEN shops in Slovakia, small displays beside products show up-to-date, centrally managed prices. Together with QEX, we connected pricing data and digital content — from the shelf to unexpected places such as the coin tray at the checkout.
- Project
- ORLEN SK
- Location
- Slovakia
- Installation
- QEX
- Software
- Ki-Wi Signage
Prices change. Information keeps up.
Customers need to see the price where they make their choice. The team needs control over the prices displayed in each location. At ORLEN SK, pricing information is part of the digitally managed shop.
From pricing data to the shelf.
Ki-Wi Signage takes pricing data from the point-of-sale system and displays it on small screens right beside the products. When the price changes in the source data, that change is reflected in the price shown at the product.
Pricing information is managed centrally. Displays can combine it with product content tailored to each location, without manually updating every screen.
- Point-of-sale data
The source of current prices.
- Ki-Wi Signage
Connecting data and digital content.
- At-shelf display
The price where the choice is made.
Every location has its purpose.
- At checkoutA digital coin tray combines a dish for coins with a small screen on the checkout counter.
- At the food counterOffer displays beside coffee and other products complement larger menu screens.
- In the shop windowA larger display brings current offers to another part of the shop.
- When a customer approachesAt selected locations, a presence sensor triggers the relevant presentation.
Working together
Shop operation, technology and content each have a clear owner.
- ORLEN SK
- Service station operation and the requirements for each area of the shop.
- QEX
- Installation, hardware and technical project delivery.
- Ki-Wi Digital
- Ki-Wi Signage software for managing pricing information and other digital content.
Consistent information. Better control.
The price remains up-to-date information beside the product. Central management helps keep pricing communication consistent across locations and gives the team better control over what customers actually see.
More ways to use displays in retail.
At ORLEN, the focus is on connecting pricing data and displays. Other retail stories show different uses for screens: synchronized content across shelves at Notino, or a presentation triggered by picking up a fragrance at the mobile Lancôme podium.
Want better control over your prices?
Connect pricing data and content with displays right beside your products.