DEX Digi experience and Ki-Wi Digital: Partnership for Innovative Digital Signage Solutions
Discover the story of successful collaboration between Digital Experience (DEX) and Ki-Wi Digital, which brings revolutionary solutions in the field of Digital Signage. From interactive catalogs to synchronized displays for luxury cosmetic brands, this partnership demonstrates how technical expertise can be combined with a creative approach to retail.

Who are DEX Digi experience?
DEX Digi experience (DEX) is a leading Czech company specializing in comprehensive solutions in the field of Digital Signage, display, and presentation devices. With more than a decade of history, DEX has established itself as a key player in the market, providing innovative digital solutions for a wide range of clients from retail chains to luxury brands.
DEX is characterized by its comprehensive approach to Digital Signage, which includes not only hardware installation and management but also content development, campaign management, and technical support. Thanks to its expertise and experience with diverse projects, DEX is able to offer clients solutions tailored to their specific needs.
The Beginning of Collaboration between DEX and Ki-Wi Digital
The collaboration between DEX and Ki-Wi Digital began several years ago and has since developed into a full-fledged partnership. Ki-Wi Digital, as a provider of the advanced Ki-Wi Signage software solution for Digital Signage, proved to be an ideal partner for DEX. This connection allowed DEX to expand its portfolio of services and offer clients even more sophisticated and interactive solutions.
The partnership with Ki-Wi Digital brought DEX especially flexibility in developing customized solutions, reliable technical support, and access to the intuitive Ki-Wi Signage tool for content management. These aspects proved to be key in implementing demanding projects for prestigious clients such as L'Oréal.
Over the years, this collaboration has led to the realization of several significant projects that have pushed the boundaries of what is possible in the field of Digital Signage. From interactive catalogs in stores to synchronized displays in shopping centers, DEX and Ki-Wi Digital are jointly bringing innovations that are changing the way brands communicate with their customers in the digital environment.
Initial Situation and Challenges
DEX, as a progressive company in the field of Digital Signage, recognized the need for constant innovation and diversification of its services. With the growing demand for interactive and personalized solutions in retail, DEX faced several key challenges:
These challenges led DEX to search for a partner who could provide not only a technological solution but also flexibility and support in developing customized applications. It was at this stage that collaboration with Ki-Wi Digital and their Ki-Wi Signage system began.
Portfolio Diversification: DEX needed to expand its portfolio with advanced solutions for managing digital screens that would allow flexible and efficient content management across various platforms and devices.
Interactivity: Clients increasingly demanded interactive elements in Digital Signage solutions, which required more sophisticated technologies and development tools.
Multi-platform Compatibility: Given the diversity of hardware used in the retail environment, it was necessary to find a solution compatible with various operating systems, especially with the Android platform.
Scalability: With the growing number and size of projects, DEX needed a system that would allow easy management of a large number of devices and content.
Customization: Each client had specific requirements, which required a flexible system capable of adapting to the unique needs of each project.
The First Project
The first significant project that DEX realized in collaboration with Ki-Wi Digital was an interactive catalog for a leader in the field of plastic construction toys and construction kits for children and adults in Alza stores. This project presented a perfect opportunity to demonstrate the possibilities of the new partnership and technologies.
What was the project about? The goal was to create an interactive catalog that would allow customers to browse the complete range of products directly in the store, in a way that would be engaging, informative, and connected to the e-shop for immediate purchase.

Technical details:
Platform
The project was implemented on Android devices, specifically on iiyama touch monitors.
Interactivity
Customers could browse the catalog using a touch interface that offered intuitive control and quick response.
QR codes
Each product in the catalog was equipped with a unique QR code.
E-shop connection
By scanning the QR code, customers could immediately go to the product page in the Alza e-shop, where they could purchase the product or have it delivered.
Content
The catalog contained not only static images but also product videos and detailed information about each set.
Content updates
Thanks to the Ki-Wi Signage system, DEX could easily and quickly update the catalog content, which was key for presenting new products and seasonal offers.
Monitoring
Device / screen monitoring
Implementation scope:
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The project was implemented in 38 Alza stores throughout the Czech Republic and Slovakia.
- A total of over 40 interactive monitors were installed.
- Special emphasis was placed on flagship stores, such as Alza in Prague's Holešovice.
This project proved to be a great success, demonstrating the ability of DEX and Ki-Wi Digital to create innovative, interactive, and scalable solutions for retail. The success of this project laid the foundations for further collaboration and opened the door to even more ambitious projects in the future.

Expansion of Collaboration: L'Oréal
After the success of the first project, the collaboration between DEX and Ki-Wi Digital further deepened with the implementation of an innovative project for the Lancôme brand, belonging to the L'Oréal company portfolio.
What was the project about? The goal was to create an interactive presentation podium for the Lancôme brand that would allow customers to discover the products of this luxury cosmetic brand in an experiential way.
In the first version of the podium, automatic fragrance diffusers with a timer were even planned. The podium was designed as a mobile solution, capable of traveling to various exhibitions and events.
Technical details:
RFID technology
Each displayed product was equipped with an RFID tag.
Interactive display
A large touch display was placed on the podium.
PicknPlay application
Use of a special application developed by Ki-Wi Digital for interaction with products.
Sensors
Implementation of sensors for detecting product lifting from the podium
Functionality:
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When a customer lifted a product from the podium, the RFID reader identified the specific product.
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Based on this identification, a product video or presentation was automatically launched on the display.
- The customer could interact with the content on the display, gain more information about the product, or discover related products.
Use at various events and exhibitions:
The podium was designed to be modular and easily transportable, allowing its use in various locations.
It was deployed in luxury department stores and at special Lancôme promo events.
Most recently, the podium was used at a brand presentation in Prague, where it attracted visitors' attention and allowed them to interactively discover Lancôme products.
This project demonstrated the ability of DEX and Ki-Wi Digital to create highly personalized and technologically advanced solutions for premium brands, combining physical product presentation with digital content.
The Latest Project: Screen Synchronization
With growing demands for sophisticated Digital Signage solutions in retail, DEX came up with an innovative project of synchronized shelf displays for cosmetic brands.
What was the project about? The goal was to create a visually impressive product presentation using a series of synchronized displays placed on shelves in stores. This solution was designed to capture customers' attention and provide a dynamic way of presenting cosmetic products.

Technical details:
Hardware
Use of narrow, vertically oriented displays (so-called "shelf" displays) from Kerchan running on Android.
Software
Implementation of Ki-Wi Signage for precise content synchronization across all displays.
Content
Creation of special content optimized for vertical display, which smoothly transitioned between individual displays.
Synchronization
Use of advanced Ki-Wi Signage features for time synchronization of content playback on all displays.
Implementation in shopping centers:
The project was implemented in major shopping centers, including OC Olympia in Brno in the Czech Republic and Eurovea in Bratislava, Slovakia.
At each location, several sets of displays were installed, typically five displays for each brand.
A total of over 30 synchronized displays were deployed.
Functionality:
Synchronization allowed for the playback of dynamic animations and videos on each display at the same time.
Results:
- Creation of an engaging visual experience that effectively attracted customers' attention.
- Increased interest in presented products due to the innovative way of displaying them.
- System flexibility allowed for easy content updates for various campaigns and seasonal offers.
This project showed the ability of DEX and Ki-Wi Digital to push the boundaries of Digital Signage possibilities in retail, creating solutions that not only present products but also create an unforgettable visual experience for customers.
Key Benefits of Collaboration for DEX
The partnership with Ki-Wi Digital has brought DEX a number of significant advantages that have strengthened its position in the Digital Signage market:
Reliability and quality of Ki-Wi Digital's technical support:
- Quick response to technical queries and problems
- Proactive approach to solving potential issues
- Continuous updates of the Ki-Wi Signage system to ensure security and performance
Flexibility of Ki-Wi Digital in developing tailored solutions:
- Ability to customize Ki-Wi Signage to the specific needs of DEX clients
- Openness to implementing new features and integrations
- Agile approach to development, allowing quick reaction to changing market demands
Intuitive control and quality documentation of Ki-Wi Digital products:
- User-friendly interface of Ki-Wi Signage facilitating the work of the DEX team
- Comprehensive and up-to-date documentation enabling effective use of all system functions
- Regular training and webinars to maintain a high level of expertise of the DEX team
These benefits have enabled DEX to offer its clients cutting-edge solutions that combine technological sophistication with user-friendliness and reliability.

Content Management as Added Value
DEX has expanded its services to include comprehensive content management, which represents significant added value for its clients:
Description of DEX services related to content management:
- Creation and optimization of content for various types of displays and platforms
- Regular content updates according to client needs (e.g., seasonal campaigns)
- Monitoring and reporting of content effectiveness
- Integration of content with other marketing channels of the client
Benefits for DEX clients:
- Time savings: Clients can focus on their core business while DEX ensures smooth operation of their Digital Signage
- Expertise: Utilization of DEX expertise in creating effective content for Digital Signage
- Consistency: Ensuring unified brand presentation across all locations
- Flexibility: Possibility of quick content changes in response to current needs or events
This service has proven to be key for many clients who appreciate DEX's comprehensive approach to Digital Signage solutions.
Future Trends and Visions in Digital Signage
DEX a Ki-Wi Digital společně sledují a aktivně se podílejí na formování budoucnosti Digital Signage. Mezi klíčové trendy a vize patří:
1. Interactivity in retail:
- Augmented Reality (AR) integrated into Digital Signage to create entirely new virtual experiences
- Content personalization based on real-time customer data analysis
- Integration of social media feeds and user-generated content into Digital Signage
2. Potential for utilizing other senses:
- Implementation of technologies for diffusing fragrances in coordination with visual content
- Use of haptic technology to create multi-sensory experiences
- Experimenting with 3D audio systems to create an immersive atmosphere

3. Artificial Intelligence and Machine Learning:
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Use of AI for automatic content optimization and timing
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Predictive analytics to anticipate customer needs and adapt content
4.Integration with IoT (Internet of Things):
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Connecting Digital Signage with other smart devices in the store to create a unified ecosystem
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Use of data from IoT sensors for contextually relevant content
DEX and Ki-Wi Digital are ready to actively implement these trends into their solutions to continue providing clients with the most modern and effective Digital Signage systems.
Trust Builds the Future
The long-term collaboration between DEX and Ki-Wi Digital represents an example of a successful partnership that brings innovation and value to the Digital Signage market. From the first project with interactive catalogs to sophisticated synchronized displays for luxury cosmetic brands, this partnership continuously pushes the boundaries of possibilities in the field of Digital Signage.
Key factors of success in this collaboration are:
- Technological sophistication and flexibility of the Ki-Wi Signage solution
- DEX's expertise in implementing and managing complex Digital Signage projects
- Ability to quickly respond to changing market and client needs
- Continuous innovation and searching for new ways to improve the customer experience in retail
The outlook for the future is very positive. With the growing importance of digital technologies in retail and marketing in general, further growth in demand for sophisticated Digital Signage solutions is expected. Thanks to their strong market position and constant emphasis on innovation, DEX and Ki-Wi Digital are prepared to take advantage of this opportunity.
Together, we plan to:
- Further develop interactive and personalized solutions
- Experiment with new technologies such as AR and AI
- Expand our portfolio of services to include other aspects of digital communication in retail
This partnership thus not only responds to current market needs but actively shapes the future of Digital Signage, bringing innovative solutions that help brands communicate more effectively with their customers and create unforgettable experiences at the point of sale.